An Essay Based On The Article Cabal By Richard Wilkinson - 1100 Words

An Essay Based On The Article Cabal By Richard Wilkinson, HardTech Inc. & Mearl oil Case (Essay Sample) Content: HardTech Inc. Mearl oil Case StudyNameInstitutionDateThe Article CabalThe article Cabals, Quarrels, Strikes, and Impudence: Kingston Penitentiary by Roger Neufeld tells of the institution that was established in 1835 with the purpose of rehabilitating criminals. The objective of the penitentiary was to reform criminals through particular discipline, solitude, and labor. The penitentiary, however, faced challenges as its failures were exposed such as by the Brown Commission of 1849. These problems made the theories put forward by Michel Foucault to viable and applicable to practical cases.Formed as one of the first institutions of its kind in North America, the penitentiary offers a lot of food for thought as there is a lot to learn from its failures. The Kingston Penitentiary failed in its core objective for which it was set up rehabilitating lawbreakers.' Foucaults ideas sought to combat this problem by coming up with an overhaul of the elemental structures of const ructing penitentiaries. The years from its formation to 1914 presented experiences that could be used in the attempt to build more efficient correction systems.The Kingston was constructed before Canada became a republic. It is located in an area around midway between Toronto and Montreal. This region had been settled by the native people before the French, and the British followed later on. The Penitentiary had 154 cells in five tiers that were built of limestone. Outside buildings were used for administration, sheds, as well as shops. It was the largest building in Canada at the time of its completion. It was opened in 1835 and immediately hosted six inmates. Henry Smith was the first warden. The initial area occupied by the penitentiary has increased from around four to around nine acres. Its complex structure allowed for expansion in later years. This involved a detailed interior arrangement, a cross shape and a dome adding to the complexity. The location was recommended as it w as supposed to be away from other forms of settlement. At the same time, there was an abundance of quarrying stones and a British garrison nearby for security purposes.Kingston Penitentiary was set up to house members of the society whose actions led to disorder or who broke the law. It was also set up with ideas about morality and order. At the time, crimes less than murder did not warrant the death penalty. There were also instances of unjust fines, banishment being not enforced, degrading and improper punishment or no punishment at all. In the jails that were available at the time, seasoned criminals could be mixed with young criminals which was improper. These were some of the reasons that led to its establishment.After its opening, the penitentiary received a continuous flow of inmates of both genders. 410 inmates were housed in the penitentiary by 1850, a rise from the initial five. The cells were 200 cm by 244cm by 74 cm. Inmates were prohibited from communicating with each o ther via verbal or non-verbal means. A violation of this rule implied that the prisoner received a lashing. Prisons at the time were managed on Auburn systems. This system prohibited communication and switched prisoners at night. The penitentiary was supposed not to be cruel but rather to be so irksome that one would dread having to serve another sentence in the prison.The penitentiary was found to be a place laden with brutal practices. This included a poor diet that was composed meals of bread and water only.There was a box that was shaped that one could be forced to spend a long time with limited movement. Lashing was also rampant even for minor or inappropriate offenses and was even done on minors. An eleven-year boy was flogged for speaking French in 1844's Christmas Eve.The flaws depicted in the Penitentiarys running led to the beginning of alternative modes of thinking regarding correction and correction facilities. Michel Foucault had divergent theories on the nature of the self and character as well as power and its perceptions. According to him, power is everywhere. Power needs not be used as an instrument of coercion, therefore. His works represent a radical departure from traditional views on power in various aspects. Power is diffuse rather than concentrated; it is embodied in discourse, regimes of truth as well as knowledge. Power constitutes agents rather than being dispersed by them. Foucaults mode of thinking revolutionized the manner in which power is perceived. Power is not a structure neither is it an agency. It is in constant flux and negotiation rather than being fixed.Foucaults observation of the administrative systems in Europe in the eighteenth century led to the development of his theories on how power can be manifested resulting in better running institutions. Power is a powerful influencer of social discipline and conformity. In systems such as schools, mental hospitals, and prisons, surveillance methods were introduced that did not require force or violence for enforcement. He studied disciplines such as criminology, psychology and medicine and their impact on behavior and deviance of populat...

High School Course Requirements for College Admissions

While admissions standards vary greatly from one school  to another, nearly all colleges and universities will be looking to see that applicants have completed a standard core curriculum. As you choose classes in high school, these core courses should always get top priority. Students without these classes may be automatically disqualified for admission (even at open-admissions colleges), or they may be admitted provisionally and need to take remedial courses to gain an appropriate level of college readiness. Standard Requirements for College In general, a typical high school core curriculum looks something like this: English: 4 years  Foreign Language: 2 to 3 yearsMath: 3 years  Science: 2 to  3 years, including lab science  Social Studies and History: 2 to 3 years  Art: 1 year Keep in mind that the  required  courses for admission differ from the  recommended  courses. At selective colleges and universities, additional years of math, science, and language will be necessary for you to be a competitive applicant. High School and College Admission Requirements When colleges calculate your GPA for admissions purposes, they will often ignore the GPA on your transcript and focus solely on your grades in these core subject areas. Grades for physical education, music ensembles, and other non-core courses are not as useful for predicting your level of college readiness as these core courses. This doesnt mean that electives arent important, as colleges do want to see that you have a breadth of interests and experiences, but they simply dont provide a good window into an applicants ability to handle rigorous college courses. Core course requirements vary from state to state, and many of the more selective colleges will want to see a strong high school academic record  that goes well beyond the core. Advanced Placement, IB, and Honors courses are a must to be competitive at the most selective colleges. In most cases, the strongest applicants to highly selective colleges will have four years of math (including calculus), four years of science, and four years of a foreign language. If your high school doesnt offer advanced language courses or calculus, the admissions folks will typically learn this from your counselors report, and this wont be held against you. The admissions folks want to see that you have taken the most challenging courses available to you. High schools vary significantly in the types of challenging courses they can provide.   Note that many colleges with holistic admissions do not have specific course requirements for admission. The Yale University admissions website, as an example, states, Yale does not have any specific entrance requirements (for example, there is no foreign language requirement for admission to Yale). But we do look for students who have taken a balanced set of the rigorous classes available to them. Generally speaking, you should try to take courses each year in English, science, math, the social sciences, and foreign language. That said, students without a basic core curriculum would have a hard time gaining entrance to one of the Ivy League schools. Colleges want to admit students who will succeed, and applicants without proper core courses in high school often struggle in college. Sample College Requirements for Admissions The table below shows minimum course recommendations for a sampling of different types of selective colleges. Always keep in mind that the minimum simply means you wont be disqualified immediately. The strongest applicants typically exceed the minimum requirements. College English Math Science Social Studies Language Notes Davidson College 4 yrs 3 yrs 2 yrs 2 yrs 2 yrs 20 units required; 4 years science and math through calculus recommended MIT 4 yrs through calculus bio, chem, physics 2 yrs 2 yr Ohio State University 4 yrs 3 yrs 3 yrs 2 yrs 2 yrs art required; more math, social science, language recommended Pomona College 4 yrs 4 yrs 2 yrs (3 for science majors) 2 yrs 3 yrs Calculus recommended Princeton University 4 yrs 4 yrs 2 yrs 2 yrs 4 yrs AP, IB, and Honors courses recommended Rhodes College 4 yrs through Algebra II 2 yrs (3 preferred) 2 yrs 2 yrs 16 or more units required UCLA 4 yrs 3 yrs 2 yrs 2 yrs 2 yrs (3 recommended) 1 year art and another college prep elective required In general, it isnt difficult to meet these requirements if you put in a little effort as you plan your high school courses with your guidance counselor. The bigger challenge is for students applying to highly selective schools that want to see high school coursework that goes  well beyond minimum core requirements. Always keep in mind that your high school record is the most important part of your college application. When selecting classes, you may be handicapping yourself on the college admissions front if you take the easy path. Source Advice on Selecting High School Courses. Yale University, 2019.

Essay Breast Cancer - 1675 Words

Breast Cancer Breast cancer is a disease that is becoming more and more popular in this day of age. One in every eight women is diagnosed with breast cancer (Breast Cancer, 2010). Women and men who suffer from breast cancer not only are fighting cancer but are also fighting the psychological aspects of the disease. Breast Cancer is the second most diagnosed cancer among women in the United States right behind skin cancer. Women are now surviving breast cancer a lot more frequently because of the treatments out there to help. In 2008, the number of breast cancer survivors was 2.5 million (Breast Cancer, 2010). The numbers of survivors is an increasing state because the research and treatments are growing. There are many ways of†¦show more content†¦The physician may order a mammogram or ultra sound. Women are recommended to have yearly mammograms after the age 40, but earlier if breast cancer runs in the family (National Cancer Institute). A mammogram detects lumps in the breast and is an x-ray picture of tissues inside a person’s breast. It may detect a lump before it is even felt by someone. A ultrasound also is a test that can show details of the breast lump and its sound waves creates pictures showing if the lump is solid, filled with fluid or a little of both. When it shows a sign of a more solid lump it is greater risk of cancer (National Cancer Institute). Once a breast lump is detected and shows signs of being cancerous the lump is then removed or biopsied. Biopsy is a tissue removal which is looking for cancerous cells. There are several different types of biopsies, but is the true way to tell if these cells in the breast are cancerous. These different types of biopsies are fine-needle aspiration, core biopsy, skin biopsy or surgical biopsy. After the tissue is removed then they can send it to the lab to determine if a person has cancer or not (National Cancer Institute). The lump will then be considered either benign or malignant. Benign is good meaning no cancer present, but malignant means that there is cancer present in the tumor. After determining that a person has breast cancer it must then be staged.Show MoreRelatedBreast Cancer And Cancer Prevention2347 Words   |  10 Pages INTRODUCTION Statistics indicate that breast cancer-related complications are among the top causes of death among women for over 23% of all women’s deaths in the world (Donepudi et al., 2014). The great cases of breast cancer are attributed to lack of information on and hard data on the disease, especially on early diagnosis and treatment options. In America, breast cancer is among the top causes of cancer-related deaths, and the mortality rate is relatively high as compared to the neighboring countriesRead MoreThe For Breast Cancer Action1612 Words   |  7 Pagesintention to give some part of the profit towards breast cancer causes. Ironically, the money made from this marketing will often not significantly benefit somebody with breast cancer. The pink ribbon was originally created by the Susan G Komen foundation yet anybody can use this symbol, because there is no intellectual copyright on it. Pinkwashing is term was first coined by the organization called breast cancer action, whose m ission is to â€Å"Breast Cancer Action’s mission is to achieve health justiceRead MoreBreast Cancer : Cancer And Cancer Essay1433 Words   |  6 PagesBreast cancer is a carcinoma that develops due to malignant cells in the breast tissue. Cancerous cells are more likely to produce in the milk-producing ducts and the glands, ductal carcinoma, but in rare cases, breast cancer can develop in the stromal, fatty, tissues or surrounding lymph nodes, especially in the underarm (Breast Cancer). For women, breast cancer is the most commonly diagnosed cancer and the 2nd leading cause of cancer death – behind skin cancer. While treatment or surgeries canRead MoreBreast Cancer : Cancer And Cancer1346 Words   |  6 Pagesinternational symbol for breast cancer support and awareness. Breast cancer knows neither racial boundaries nor age restrictions. Females of all ages and ethnicities can develop breast cancer and it is the leading most common cancer among women. Calling at tention to this often fatal disease is important by supporting its victims, families and friends of victims, as well as raising funds for breast cancer research. Though males are not immune from developing a breast cancer, for the purposes of thisRead MoreBreast Cancer : Cancer And Cancer946 Words   |  4 PagesSkylar Steinman Period 6 Ms. Jobsz 12 February , 2016 Breast Cancer It is commonly known that Breast Cancer is one of the most insidious diseases that mankind has had to deal with. With the discovery of the BRCA1( BReast Cancer gene one) and BRCA2 (BReast Cancer gene two) genes, breast cancer can be detected with a great amount of certainty on a genetic level in some women and men. 40,000 women and men die of breast cancer each year. Knowing this it is very important to try to detect the mutationRead MoreBreast Cancer : Cancer And Cancer1530 Words   |  7 Pagesâ€Å"Cancer† is the name for a group of diseases that start in the body at the cellular level. Even though there are many different kinds of cancer, they all begin with abnormal cell growth with the potential to invade or spread to other parts of the body. These abnormal cells lump together to form a mass of tissue or â€Å"malignant tumor†. Malignant means that it can spread to other parts of the body or Metastasize . If the breast is the original location of the cancer gr owth or malignant tumor, the tumorRead MoreBreast Cancer : Cancer And Cancer Essay1741 Words   |  7 Pages Internationally, breast cancer is the most commonly diagnosed cancer and the leading cause of cancer related death amongst women. (CITE) Each year an estimated 1.7 million new cases are diagnosed worldwide, and more than 500,000 women will die of the disease. (CITE) According to (CITE), somewhere in the world one woman is diagnosed with breast cancer every 19 seconds and more than three women die of breast cancer every five minutes worldwide. (CITE) Breast cancer is a heterogeneous condition thatRead MoreBreast Cancer : Cancer And Cancer1372 Words   |  6 PagesBreast Cancer Disease Overview Breast cancer is a disease in which certain cells in the breast become abnormal and multiply uncontrollably to form a tumor. Breast cancer is the second most commonly diagnosed cancer in women. (Only skin cancer is more common.) About one in eight women in the United States will develop invasive breast cancer in her lifetime. Researchers estimate that more than 230,000 new cases of invasive breast cancer will be diagnosed in U.S. women in 2015. Cancers occur when aRead MoreBreast Cancer : Cancer And Cancer1471 Words   |  6 PagesBreast cancer Introduction to Breast cancer Breast cancer is one of the most common forms of cancer only surpassed by lung cancer. It involves a cancerous tumour located inside the breast but spreads if treatment is not administered. (Evert et al 2011) Breast cancer can be treated if diagnosed in its early stages but becomes progressively more difficult upon reaching more advancing malignant stages. Breast cancer can be confused with being a female only disease however both sexes suffer. AccordingRead MoreBreast Cancer : Cancer And Cancer1921 Words   |  8 PagesIntroduction Cancer is a term that every individual on this planet wants to avoid hearing when they go to their yearly check up at the doctors. However, as person ages, they are prone to develop some sort of sickness and most of the time, they could develop cancer of some sort. For this research paper, I am going to go over breast cancer. Breast cancer is a well-known type of cancer with awareness events going on to support both women and men who has breast cancer. According to American Cancer Society

Learn More About the Italian Verb Conjugations for Lavare

Poets Write Feelings of Racism in Still I Rise In Harlem...

The topic of racism and slavery date back centuries ago. It is an unimaginable thing to have known that it occurred for such an extensive amount of time in the past. But knowing that racism is still going on is unfortunate. During the mid-1950’s-60’s was when the Black community really felt the need to take charge and fight for their rights. Numerous amounts of young black men and women found ways to end racism. Some even sought out to write their feelings turning them into poetry. One of these people is Langston Hughes. Hughes is a very influential man who has written countless amounts of poetry. Another leading poet that has a major impact to further demolish racism is Maya Angelou. She too has written a multitude of poetry over the†¦show more content†¦Ã¢â‚¬Å"Maybe it just sags/ like a heavy load† (lines 9-10). It is like as if anyone can feel the pain when reading those lines. The poem was written back during the civil rights days, and Harry Phillips says the real meaning of a dream â€Å"deferred† is that African Americans continue to endure the difficult realties of racism and limited opportunity in a presumably free society. The dream deferred is mainly Hughes talking about the civil rights movement on â€Å"racism†. On the other hand, Still I Rise is another poem that has various similarities to Harlem. It frequently shows to the readers that whatever comes her way, she still rises. The poem consistently has a repetitively saying of â€Å"still I rise† which generally means to her, all the things she may have encountered, racism, and other personal situations, she still rises to greatness. Leaving behind nights of terror and fear I rise Into a daybreak thats wondrously clear I rise Bringing the gifts that my ancestors gave, I am the dream and the hope of the slave. I rise I rise I rise.† (Angelou Lines 35-43) Throughout the poem it reveals to us that though she has encountered being mistreated during the segregated days and so have her fellow ancestors in their past life, she will continue on and really be exceptional. Furthermore, it is clear to the audience that the intent for Harlem and Still I Rise is to show that whatever one may encounter whether it being a death

A General Guide for Writing Project/Thesis Free Essays

Dr. S. Torres, Jr. We will write a custom essay sample on A General Guide for Writing Project/Thesis or any similar topic only for you Order Now , Professor Division of Social Work California State University, Sacramento A General Guide for Writing Project/Thesis Special Note: This document is for instructional purposes only; faculty directing project/thesis may have different and/or additional requirements and guidelines. Students should consult with their project/thesis advisor for any specific requirements. A thesis is a substantial generalization that can stand by itself as the basis of an essay’s development. It is an assertion of what the writer believes is right or wrong and why, and it is a statement that can be either true or false.Students must be eligible to and then register for SWRK500 Culminating Experience as part of completing the Project/Thesis. SWRK500 Culminating Experience Advancement to candidacy is required prior to registration. Credit given upon successful completion of either, A. Thesis (an original contribution to knowledge) OR B. Research Project (addition to technical/professional knowledge or application of knowledge through case study, field study, documentary report, substantial annotated bibliography, or article of publishable quality) OR C.Directed Study and Comprehensive Examination (seminar, portfolio, examination). Prerequisite: SWRK 210. Graded Credit/No Credit. 2-4 units. Students should consider many factors in approaching a member of the Division’s faculty to act as advisor on a Project/Thesis. Chief among these factors is the faculty member’s interest and expertise on the topic of the Project/Thesis itself. Given the amount of time and energy the student is required to commit in completing a Project/Thesis they will want the assistance and guidance of someone of like interest and commitment.Occasionally, students may choose to develop a Project/Thesis topic that is a smaller part of a research project being conducted by the member of the faculty but this is not a requirement. In either case, students should consider trying to match their personal working style with that of the potential advisor’s when considering who to approach as a Project/Thesis advisor. Please keep in mind that teaching and other institutional responsibilities for each member of the Division’s faculty also impacts their availability to serve as Project/Thesis advisors.Chapter 1: Problem Statement and Overview Introduction The general introduction to the topic should discuss how you became interested in doing this research, study, or project. In this section you can write about your opinion or history as to why and or how you became interested in the topic or issue. This serves as a general introduction on the topic and eventually narrows to the specific topic area; discusses general concepts, gives a 1 reference or two if necessary, but the bulk/detail of related work is discussed later, and concludes with a clear statement on what the work is about.Suggested Length: On e and a half to three (1. 5 to 3) pages. Background of the Problem This is where the student is essentially answering the questions: who, what, where. when. You are establishing the basis for your project. You give specific information here. For example, if you are writing about programs for women leaving county jails, you would give the statistics on how many women are actually in jail, how many programs exist, etc This section is very important because it establishes what you will be doing in chapter two, the review of the literature.You are defining the parameters of your project, what is and what is not important and relevant to your project. In this section you will be citing sources of information. Suggested Length: four to six (4 to 6) pages. Statement of the Problem The statement of the problem is a clear and precise statement of what focus of the study is. Sample: There is a lack of well defined intervention services and treatment modalities for children diagnosed with Attachment Disorder.Sample: There is a need for empowering parents and teachers of children with Attention Deficit Hyperactive Disorder (ADHD) through the development of access to user-friendly to resources and support in understanding, intervening and living with ADHD. Suggested Length: Typically one or two (1 to 2) sentences in length. Purpose of the Study Here the student is briefly stating the importance of the project/thesis. General points or questions to guide you on what to include in an the purpose of the study are: Why is the study or project needed? What practical problem does it address? Who will benefit from such the proposed study or project?Sample: The purpose of this project is to produce a re source handbook for women leaving jail. This handbook will be distributed †¦ Sample: The purpose of the study is to document and analyze the use of anatomical dolls in assessing possible sexual abuse among three and four year-old children. Suggested Length: One to two (1 to 2) paragraphs. 2 Theoretical Framework Here the student presents the theoretical foundation of that will be used as support in the analysis and understanding the topic of study. The theory(s) or perspective selected will of course be dependent on the focus and nature of the project.Sample: General systems theory, feminist perspective or the ecological perspective might be examples of what functions as the theoretical foundation of your study. The student, in consultation with their advisor will need to consider which theory(s) are most applicable and relevant for the topic. This section is usually not a detailed explanation of the theory itself but rather how the theory or perspective acts as foundation to the study. Suggested Length: One to two (1 to 2) pages. Definition of Terms This is where you provide definitions for frequently used technical terms.For example: in the project on women and jail, the terms recidivism, probation, work furlough, etc. would be defined. For the project on anatomical dolls, terms such as child abuse, molest, anatomical dolls would be defined. Suggested Length: Dependent on the number of terms to be defined. Assumptions This section asks the reader to accept specified assumptions as valid. No citations or proofs need to be provided. For example, if you were writing a project on some aspect of housing, you might write an assumption about the lack of adequate and affordable housing in the US today.This way you would assume that fact as true and not have to provide evidence to support it. Suggested Length: Dependent on the number of assumptions made. Justification General points or questions to guide you on what to include here are: Why is the study or project needed? What practical problem does it address? Who will benefit from such the proposed study or project? Suggested Length: One or two (1 or 2) paragraphs. Limitations Write a paragraph about what you will not be doing. For example, if you are doing a project on women and jails, you might be interviewing women in jail but not women who have been released from jail. For the project on anatomical dolls, children and parents were not interviewed, nor were judges or lawyers. Suggested Length: One or two (1 or 2) paragraphs. Chapter 2: Review of the Literature This is probably the most difficult chapter to write. It involves concentrated research. Here you are reviewing the essential literature on your topic. You will be identifying what has been written about your topic. That is, researching other people’s work, specifically pointing out how what you do is different/better than what they did. This should be focused around your topic, not just general items somewhere in the vicinity of your general area. This section requires very close consultation with your project/thesis advisor. You will be spending a great deal of time in the library, finding the relevant information. This can be very time consuming if you just start looking. You need to carefully identify the areas that need to be reviewed. You should have already done that in your Background of the Problem. You will have multiple citations from a number of different journals. You will also be citing books, but the most contemporary literature is in journals.In this section you will rarely be citing just one author, unless you are giving a direct quote. The purpose of this section is to tell the reader what is already known about the topic. If your topic is not well researched, you will look at related areas. One might approach this section as if writing mini-papers on each area then an integrative summary. Sample: A project on women and jails might include a review of the literature in the following areas: women and crime-general, women and punishment-general, women in jails, programs for women released from jails.Sample: A project on anatomical dolls, literature on the following areas might be reviewed: instrument credibility, interviewing credibility, developmental issues of the child subject. Suggested Length: Twenty pages (20) pages. Chapter 3: Methods This is where you describe how you are doing your research. Here you will describe your research design, the subjects and how you identified them, the research instrumentation being used, data gathering procedures, and protection of human subjects.For those of you who are doing manuals, you describe where and how you obtained your information in order to write the manual. Suggested Length: Two to four (2 to 4) pages. 4 Chapter 4: The Project This is it!! Here you present the data that you have collected. If you are writing a manual, the manual is here. You are simply telling the reader about what you found in your research. You can use graphs, charts etc. to present the data. Suggested Length: Dependent on the data that you have collected and form of project or thesis.Chapter 5: Summary, Conclusions and Implications In this chapter you will discuss your findings (from chapter 4) in terms of how these findings compare to, contrast with, or add to what was found in the literature review. You also get to write about what else needs to be done. What additional research should be conducted, how, for what purpose etc. General questions or points you could use to guide you in writing this section include: Revisits your objectives. Did you accomplish what you intended? Did you accomplish more than what you set out to accomplish originally?What were the major points learned? What are your contributions to the field? What foundation for future research have you established? Suggested Length: Three to Five (3 to 5) pages. Appendices and References The last section is the Appendices and References. This section of the Project/Thesis could include materials such as program flyers, instruments, questionnaires or other research tools that were used or developed for use in the project. Please keep in mind that if copyrighted materials are used one should obtain letters of release from the copyright holder and include as part of appendix.Under the heading of References you should include a complete list of cited materials used in completing your project/thesis. You are to use the guidelines contained in the Publication Manual of the American Psychological Association (4th Edition) in writing references. Online Resources for Project/Thesis Writing CSUS, Division of Social Work Online Documents Forms http://www. hhs. csus. edu/SWRK/SWForms. htm CSUS, Office of Graduate Studies Online Forms http://www. csus. edu/gradstudies/forms. htm 5 How to cite A General Guide for Writing Project/Thesis, Papers

Marketing Concept of Sobel and Company-Free-Samples-Myassignment

Questions: 1.Find a Non-profit Organisation that implements the Marketing Concept. What is the exhange taking place? What is the profit they seek? 2.The Billabong website (www.billabong.com.au) offers consumers a lot of information about the surfing, skiing and skating industries. However, little, if any, information is provided on Billabong products. Do you think that his helps Billabong to build relationships with its target customer? 3.Go to Nestle's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? 4.If a Company is interested in estimating the distribution of income in the Northern Territory or New Zealands's North Island, how could it proceed? Be specific. 5.Visit three web services of fast moving consumer goods (FCMG) Companies . Is there evidence of a segmented approach or are they mass marketing? 6.Discuss how worldwide demographic trends are affecting opportunities for International Marketing and which industries are set to benefits from the ageing baby boomers. Answers: 1.Sobel and Company is a middle market and consulting firm that provides social services to organizations and currently works with many nonprofit organizations. They have the revenue ranging from $ 100000 to $ 60000000. The organization has distinctive approach in working with the nonprofit sectors and they employ integrated marketing tactics leading to more interactive interactions with donors and volunteers. In order to have distinctive advantage over other organizations, Sobel employs a formal marketing process. For attracting their target audience that is nonprofit community, organization makes use of various social networking platforms for promotion (Perreault et al., 2013). 2.Billabong is primary a clothing retailer of Australia that produces a wide range of accessories and they have witnessed a major decline in their consumer purchasing decisions. Demands for products of Billabong have reduced and this has resulted in losing their brand identity. Providing information about their products on their websites will help the organizations to attract the customers and would be able to fulfill their enthusiasms about gaining knowledge about the products. Advertising the products on the companys website will help in targeting the customers in unique way. Depicting information about the quality of products, their benefits will help in building relationship with target market (Armstrong et al., 2015). 3.Nestle Australia has a diverse brand of portfolio of products and Peter ice cream was one of its brand. Partnering with this brand has helped the company is attracting the loyalty of ice cream lovers in Australia. In the recent news, Nestle had agreed to sell its peter brand to pacific equity partners with the intention of solely focusing in their core business. Strong position of the ice cream brand has helped Nestle in building strong portfolio and has given tribute to ice cream lovers in the country. Nestle has the deliberation of building this iconic brand of ice cream and sold the brand to pacific equity partners. This organization has experience in the consumers good sector and has long track records of growing business and this will help Peter brand in enhancing their growth performance and building the strong portfolio of ice cream products (Armstrong et al., 2013). Therefore, this particular strategy of Nestle will help Peter ice cream in gaining good records of their bran d and loyal customer profiles. 4.In order for organization to analyze the market opportunities in North island of New Zealand and Northern territory, they are required to estimate the distribution of income. For estimating the distribution income, company is required to determine the absolute number of residents residing in those particular regions along with the characteristics of household. Information pertaining to these attributes can be collected from projected and current demographic, consumer and lifestyle data. The starting point of in depth analysis of the data relation to income distribution estimation is depicted by such data. Data concerning demographic is readily available in the census report of government of respective regions (Babin Zikmund, 2015). This helps in providing with the demographic estimates of the region. Gathering data about the distribution of income by consumers will help in identifying the power of spending of residents. Evaluation of income distribution can be done by company by using the statistical concepts such as calculation of average household income and a number of households that are sought for within a certain range of income before business establishment. However, it is also required by companies to take into account of factors that leads and impacts the distribution of income. 5.The three fast moving consumer goods companies that are selected for the analysis of their marketing approach are HUL, ITC and P G. Marketing segmentation is one of the fundamental principles of marketing and most of the FCMG companies rely on geographical, demographical, psychological and behavioral segmentation of marketing. Moreover, such companies make use of market target strategies in order to reach their target market. The ranking orders of these organizations are P G, HUL and ITC in terms of using segmentation approach for reaching their target market. Recommendations for further segmenting their market are as follows: Organizations should try to provide the customers with personalized and customized products in order to serve the customers in better way. Some of the retail market strategies that can be adopted by these FMCG companies is to have specific marketing campaign as they will help in utilizing the resources more efficiently. Industrial marketing is one of the most valuable methods of segmentation that involves philosophy approach of company and purchasing approaches of consumers. However, this method of segmentation is often neglected. This involves the nature of supplier and buyers relationships, purchasing criteria and purchasing criteria. 6.Today, the world is facing drastic demographic transition and most of the developed and developing countries are experiencing unique aging. Performance of international marketing is significantly impacted by this type of typical trend. Demands for global services and products will rise considerably with surging up of new consumers. Organizations are continually striving towards efficiency, regulation and productiveness with the boom in global economy. Global organizations have global recognition in their mind and they would continue to compete regardless of these ongoing trends (Air Lukas, 2014). Emerging economies are being faced with rising aging and the organization intends to build their social system and financial infrastructure for dealing with the consequences. Moreover, the marketing strategies of the international organizations are also significantly impacted by the global trends. Some of the industries that are benefitting from baby boomers are food and automobile companies. Some of the food companies are Nestle, auto companies like Toyota, communication and technology companies like Apple, home need industries and Swiss multinational company and shoe industries such as Nike (Czinkota Ronkainen, 2013). References: Air Jr, J. F., Lukas, B. (2014). Marketing research (Vol. 2). McGraw-Hill Education Australia. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015). Marketing: an introduction. Pearson Education. Babin, B. J., Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning. Boone, L. E., Kurtz, D. L. (2013). Contemporary marketing. Cengage learning. Czinkota, M. R., Ronkainen, I. A. (2013). International marketing. Cengage Learning. Hartley, R. F., Claycomb, C. (2013). Marketing mistakes and successes. Wiley. Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013). Basic marketing. McGraw-Hill Higher Education