Marketing Article Example | Topics and Well Written Essays - 250 words - 1

Marketing - Article Example For this reason, a survey was conducted among the customers of three travel agents in Indonesia. In total, 215 customers participated in the survey. The survey aimed to reveal the relationship between the marketing mix and the consumer decision making especially in regard to travel agents. After analyzing the findings using three different methods of analysis, Satit et al. (2012) came to the result that only two from the 4P’s of marketing mix influence customer decision making in the particular sector: product and price. 3) The article addresses a particular aspect of marketing, the marketing mix. It should be noted that the mode of marketing mix chosen in the above study is the 4P’s, i.e. product, price, place and promotion. At the next level, the article discusses the potential value of the 4P’s for the consumer decision-making process. In other words, not all aspects of 4P’s are explored, but just the relationship of 4P’s with the above process. At the same time, the use of 4P’s as a marketing tool is evaluated specifically in regard to travel agents in Indonesia. Although a specific industry is involved, the findings of the research, as presented in the above article, could be used for understanding the value of 4P’s in other industries also. 4) Through this article I have learned that marketing mix can be valuable in a high range of industries; still, the level at which marketing mix can contribute in the development of each industrial sector is not standardized. For example, in the case of travel agents, only two elements of marketing mix have been proved to be powerful to influence the consumer decision making process: product and price. In other words, marketing mix can serve as a tool for promoting business performance. But before adopting this tool for achieving such target it would be necessary to review the